Role of Pulses in Indian Agriculture

Pulses occupy an important place in Indian agriculture. In India, pulses are grown over an area of 23.8 million hectares with a total production of 18.6 million tonnes. The average yield of pulses in India is about 735 kg/hectare. The country need to produce 405 million tonnes of additional pulses for meeting the domestic requirement and this can be possible only if we develop high yielding, short duration, drought and insect pest resistance varieties of pulses. In the rainy season, pulses like green gram, black gram, pigeon pea and cow pea are the most important and leading pulse crops of India. Chick pea, lentil,  pulserassevilla   lathyrus, field pea and kidney bean are the important pulse crops grown during winter season. However, green gram, black gram and cowpea are grown in both spring and rainy season. Pulses are generally grown in irrigated as well as rain fed area and belong to leguminaceae family. (Main growing areas of pulses in India are Madhya Pradesh, Uttar Pradesh, Gujarat, Maharashtra, Karnataka and Rajasthan. Madhya Pradesh is the leading state in India in pulses, in1erms of cultivated area and productivity.

Factors Responsible for Low Yield of Pulses

Delayed sowings/plantings
Low seed rate resulting in poor crop stands
Poor weed management during crop growth
Inefficient irrigation and rain water management
Large scale monoculture and non-inclusion of pulses in cropping systems
Lack of consideration of previous cropping in the same field
Inadequate plant protection.
Non-availability of seeds of HYVs at affordable price and at the appropriate time
Lack of more efficient N using genotypes
Imbalanced use of fertilisers
Poor management for secondary and micronutrient, mainly 5, Zn, Mn, Fe and B.
India has already enjoyed five decades of post green revolution period. However, stable or declining pulses production created several problems like protein malnutrition and insecurity of quality food and higher pulses cost. Demand of pulses is much higher than its availability which leads to hike in the prices of pulses which is unaffordable to consumers particularly population living in rural, hilly and tribal areas. The projected requirement of pulses by the year 2030 is estimated at about 32 million tonnes. Pulses play a pivotal role in enhancing livelihood security, nutritional security, food security, soil health, farm profit and environmental sustainability. Thus pulses are premier crops cultivated in Indian subcontinent.
Indian population is predominantly vegetarian. Pulses and its products are a rich source of essential nutrients like protein, minerals and vitamins. Pulses can easily meet the protein requirement of a vegetarian diet. As diet of Indians is deficient in respect of quality and quantity of protein, mixing of pulses grains with other cereals enhances the nutritive value of the food. Pulses are also a cost effective alternate to ameliorate energy protein/ nutrient elements deficiency in the country: Several serious diseases in human beings can be prevented by regular intake of pulses.

India has only three per cent of the world’s land resources and five per cent of water resources. Yet, Indian agriculture system supports 18 per cent of the world population. Since resources, viz. land, water and energy are limited, scarce, costly and having competing demand for urbanization industrialization and meeting farming needs. Further: degrading of soil health is posing major concerns for’ agricultural sustainability. Low soil organic matter and imbalanced use of fertilisers are affecting pulse crops productivity. A deficient monsoon followed by a further dry spell for the past few years has affected pulses production. The production of pulses in India has remained insufficient making us dependent on imports. The demand for these food commodities is expected to increase in future substantially. India is the world’s largest producer, importer and consumer of pulses Our annual import bill for pulses is Rs 100,000 million. Thus, there is a great need for increasing production of pulses as par capita availability of pulses is only 37 g/day as against 54 g/day required to fulfil the protein requirement under changing climate scenario, more emphasis shall be given on achieving the target of 24 million tonnes of pulses production by 2020 so as to make the country self sufficient and reduce the burden of import bill substantially Further, pulse seed production hubs are being developed in various regions to ensure availability of quality seeds of pulses to farmers.

The per capita availability of pulses has progressively declined from 65 g/ day in 1961 to merely 39.4 g in 2011, whereas, availability of cereals has gone up from 399.7 to 423.5g. For a country that faces persistent protein inflation and has preference for vegetarian diet, pulses are the most economical source of vegetable protein higher consumption of pulses will help address the scourge of pervasive malnutrition caused by protein deficiency among large sections of the Indian population.

National Food Security Mission (NFSM) and Pulses

Government has started National Food Security Mission (NFSM) for food and nutritional security and for promotion of cultivation of pulses and other food have been grains. Recently more states covered under National Food Security Mission. Under National Food Security Mission pulses cultivation has been started in Jammu & Kashmir, Himachal Pradesh, Uttrakhand and all the North East states. Salient points of National Food Security Mission are given below.

Seven Crops Rice, Wheat, Pulses, Jute, Sugarcane, Cotton, Coarse Cereals covered under NFSM.
Fifty per cent NFSM has been dedicated for development of pulses.
Cultivation of pulses under NFSM has been started in J&K, HP, UK, and all North Eastern States.)
Pulses have the capability to protect the soil from wind and water erosion in arid in and semi arid tropics. The roots of pulse plant have Rhizobium nodules that work for nitrogen fixation in the soil. For better nitrogen fixation suitable species, A of Rhizobium should be applied for different pulse crops. Pulses are rich source of protein and can be easily grown under rice wheat cropping system in North West India. Pulses improves soil fertility by fixing atmospheric nitrogen and hence the farmers need to adopt this technology in the region.
Balanced Fertilisation

Balanced fertilizer use at the macro level in India is generally equated with a nutrient consumption ration of 4:2:1 (N: P205:K20′)

Use of bio fertilisers such as Rhizobium, Azospirillum, Phosphate salubilising bacteria (PSB) and Trichoderma also resulted in significant increase in all growth and yield parameters in pulse crops. Apart from this it has a potential role in saving of chemical fertilisers in pulse crops cultivation. Bio fertilisers such as PSB and mycorrhiza fungi significantly increases the yield and yield attributing characters and P content in shoot in pulse crop. Similarly, the growth attributes and nutrient uptake in pulse crops also increased due to application of Rhizobium, PSB Azotobacter and Azospirillum compared to control.

Processing, Packaging and Storage

Go overcome pulse crisis in future, emphasis! may be given on farm processing and value addition of pulses and storage facilities which are needed as pulses grain are easily damaged by insects and pests. Further, moisture percentage in the pulse grains should be brought down to or less after sun drying and water proof bags such as thick polyethylene bags should be used for packing and storage. These” bags should be heat sealed. In case of higher seed moisture, jute bags are recommended. Pulses seeds being hygroscopic in nature, absorb moisture from the atmosphere until the equilibrium is reached between the vapour pressure of seed and atmosphere. Therefore, efforts should be made that relative humidity in the seed storage is kept as low as possible and any chance of absorbing moisture by the seed from atmosphere is avoided.

Aeration during storage of seed is important, particularly when moisture content is low. Emphasis may also be given on pulses processing techniques, utilization centre and development of local markets for pulse produce. So that better harvest of pulses may improve the economy and living standard of small and marginal farmers.


Traveling Planner – Before You Book Seats on Flights to Japan!

Japan’s magnificently developed cities and exotic locations make it an ideal destination to spend your vacations. Gear up to get acquainted with charming east and book flights to Japan with the help of online travel service providers. Read this article to plan your vacations in Japan to make it a memorable one.

Climatic Conditions of Japan
Japan lies in the temperate zone and hence the mercury varies from north to south. It varies from city to city. If you want to experience the nation to the fullest, fill your bags with both woolens and summer wear before boarding flights to Japan.

Not-to-Miss Destinations in Japan
Though being a superpower, Japan still abides to its culture and takes pride in exhibiting its cultural heritage. Here is a list of some favorite tourist destinations of Japan so that you feel comfortable once you board expensive or cheap flights to Japan.

The capital city of Japan is the ideal destination to start the tour of the country. There are scenic beauties as well as architectural marvels which will make your visit to Japan a memorable experience. Once the flights to Japan land at the city’s international airport, you’ll get a feel of diversity in city’s historic and cultural trends. You can visit Nikko, a UNESCO World Heritage Site, as well as Kamakura to have a glimpse of Japan’s best shrines and temples.

Kyoto attracts large number of tourists because of the presence of some exclusive world heritage sites. This city gives you a perfect idea about the feudal history of Japan. Before availing services of agencies to book Japan flights make sure your itinerary includes visit to this city.

Mt. Fuji
Mt. Fuji is a secret mountain and climbing its trail is considered to be a ritual amongst Japanese. ラブドール If you’ve booked cheap flights to Japan with the help of some online travel agency, just make it clear whether it provides visit to this holy mountain or not.

Who can forget the name of Hiroshima where the first atomic bombs was dropped? There is Peace Park and Peace Memorial Museum in the city that were built to commemorate the destruction of city during World War II. Your trip to Japan is incomplete if you don’t visit Hiroshima since it holds historical and political significance.

Dining and Shopping in Japan
Japanese food can tickle your taste buds as there is minimalist elegance is the local food items. Most of the dishes are prepared using meat. Japanese food is not confined to sushi and noodles only. There are some economical and elegant eating outlets where you can gorge on local Japanese food without spending much. Adding on, there are some international eateries in major cities which serve almost every cuisine available across the globe.

You can shop from the local markets if you want to carry some souvenirs home. If you are facing any difficulties in getting tickets for flights to Japan, you can always check out websites of leading travel agencies.

Sophia Smith is an experienced content writer for business development at Crystal Travel. For more information on cheap flights to Japan [] and flights to Japan visit crystaltravel


Stargate SG-1 (Season 7) DVD Review

A sequel to the 1994 movie Stargate, Stargate SG-1 is one of the premiere science-fiction series on television. First airing in July 1997, the show has been nominated for 7 Emmys and 23 Saturn Awards. The brainchild of creator Dean Devlin, producer of such Hollywood blockbusters as Independence Day (1996) and The Patriot (2000), Stargate SG-1 chronicles the further adventures of the Stargate Command (SGC) as Earth and its citizens advance forward into a new era of space exploration in the aftermath of Dr. Daniel Jackson’s discovery of the galaxy’s numerous stargates…

Stargate SG-1 follows the exploits of the SG-1 Unit (i.e. the “explorer” unit) of Stargate Command. When a new code is broken that reveals the location of stargates throughout the galaxy, Earth and its inhabitants are given the ability to travel through time to any point they wish instantaneously. Earth’s military sends out stargate (SG) teams to scour the universe for new technologies, new planets, and methods of defense against the oppressive Goa’uld. Brigadier General Jonathan “Jack” O’Neill (Richard Dean Anderson) is the commanding officer of SG-1. He’s accompanied by Dr. Daniel Jackson (Michael Shanks), the brilliant professor whose investigations originally helped uncover the existence of the stargates, and fellow teammates Samantha Carter (Amanda Tapping) and Teal’c (Christopher Judge). Together, they face numerous obstacles as they attempt to uncover the many mysteries of the universe…

The Stargate SG-1 (Season 7) DVD features a number of exciting episodes including the season premiere “Fallen” in which Jonas uncovers a location for The City of the Lost. When they finally get to the planet, they find Daniel Jackson who suffers from amnesia. Meanwhile, SG-1 finds out that Anubis is triumphing with the aide of the Eye that Jack turned over to him… Other notable episodes from Season 7 include “Evolution” in which Daniel is taken hostage when he travels to South America in order to uncover an alien device, and “Heroes” in which Stargate Command is devastated when a member is killed during a Goa’uld ambush…

Below is a list of episodes included on the Stargate SG-1 (Season 7) DVD:

Episode 133 (Fallen) Air Date: 06-13-2003

Episode 134 (Homecoming) Air Date: 06-13-2003

Episode 135 (Fragile Balance) Air Date: 06-20-2003

Episode 136 (Orpheus) Air Date: 06-27-2003

Episode 137 (Revisions) Air Date: 07-11-2003

Episode 138 (Lifeboat) Air Date: 07-18-2003

Episode 139 (Enemy Mine) Air Date: 07-25-2003

Episode 140 (Space Race)

In 1994, “Stargate” the movie was released, produced and directed by Roland Emmerich, whose credits now include, “Godzilla” and “Independence day”. This film has gone on to spawn two spin-off TV series, Stargate SG1 starting in 1997 and Stargate Atlantis starting 2004. The first series ran for a record 10 years, and Stargate Atlantis is on its fourth season, so clearly, the formula works.

Briefly, the Film was based on the Largely discredited notion that the Pyramids of Egypt, were constructed by visiting aliens and that the Pantheon of Ancient Egyptian Gods, were actually visiting Aliens. Nevertheless, this Roland Emmerich film, a firm favorite of mine, carries this premise off with verve. The story goes that Aliens visit Earth, use humans to build space man stuff, leave Earth to go to another Galaxy at the far end of the Universe, and leave behind the material wonders of ancient Egypt, and the Stargate. The Stargate is discovered by scientists, acquired by US air force, experimented on, for decades. The final codes are deciphered by an outsider invited in. Then, a team is sent for first time through the Stargate to another Planet in another Galaxy. They meet enslaved Humans transported to the planet millennia ago, do battle with the aliens, and win. Stargate SG1 follows on from here. The Stargate TV series are a very rich tapestry of complex events and the writers rarely leave loose ends dangling and forgotten about.

In series 8 of Stargate SG1, a City Built by a race known as the ancients is discovered. From records in this city, information is found about an even more magnificent city in the Pegasus Galaxy. A large scientific expedition with military escort is gathered and sent through a Stargate to investigate the City in the Pegasus galaxy. Thus began Stargate Atlantis.

Stargate Atlantis is as complex as its predecessor. However, it has a completely different flavor. Where Stargate SG1 focuses on the activities of a team of 4 persons, and then gradually widened its focus, Stargate Atlantis starts with a full expedition as its cast, though focused on a core of about 10 persons, plus its focus is immediately at a Galactic scale. There are four major drivers that give Stargate Atlantis a flavor of constant urgency and tension.

Firstly, the team is trapped in Atlantis unable to return to Earth. This is primarily because the Stargate only had enough power for a one way trip , ego, they expect to find a power source to power their return to Earth. There is a continuous search for the correct power source.

Secondly. the Ancients were 168-stargate beaten by a formidable Enemy. This is important because, the Ancients are humanoid, assumed to be related to mankind, and their technology annihilated all protagonists in the Milky way Galaxy, the Battle ground of Stargate SG1. Whoever beat the ancients had to be bad new, and although the defeat was 10,000 years previously, the enemy still Held sway in the Pegasus Galaxy. The Enemy, the Wraith uses humanity as Food. The Wraith give no quarter, surrender is no option, the Wraith “cull” entire planetary population and this is portrayed in horrifying detail, The Wraith are aware of the return of people to the City of the Ancients, Atlantis, and are gathering their forces for a titanic battle

The scientific expedition is short of all supplies, including food. They are forced to trade with communities they discover via their short range Stargate, this leads to both positive and negative encounters.

The City, properly powered is 168-stargate capable of flying back to Earth. This discovery is made by the expedition and the Wraith also find out. The Wraith’s depredations have so badly affected Human population numbers that the Wraith have started to Starve. Then they discover the Existence of Earth, and the rest of the heavily populated Milky Way Galaxy , filled with Races, technologically inferior to the Ancients, whom they have already defeated. Their keenness to Acquire Atlantis escalates and their advance towards Atlantis speeds up.

In summary, Robert C Cooper and Brad Wright, the Creators of the series have crafted a sumptuous and fabulous series which in season one almost never disappointed me. Their development of the characters and the overall concept of the series is in my opinion first rate. The episodes swing effortlessly from a story about a small expedition to a small village dealing primarily with human interaction, to titanic Interstellar Battles superbly portrayed for a television audience.

The science is not always immaculate, but it must be remembered that the actual performance of sciences 10,000 years in advance of ours can not be accurately by 21st Century TV. This is a series to be treasured, get it.

I’ve been a science fiction for many years and this influenced my decision to do my first degree mechanical Engineering. Nowadays, I am an accountant by profession.


Air Date: 08-01-2003

Episode 141 (Avenger 2.0) Air Date: 08-08-2003

Episode 142 (Birth Right) Air Date: 08-15-2003

Episode 143 (Evolution: Part 1) Air Date: 08-22-2003

Episode 144 (Evolution: Part 2) Air Date: 01-09-2004

Episode 145 (Grace) Air Date: 01-16-2004

Episode 146 (Fallout) Air Date: 01-23-2004

Episode 147 (Chimera) Air Date: 01-30-2004

Episode 148 (Death Knell) Air Date: 02-06-2004

Episode 149 (Heroes: Part 1) Air Date: 02-13-2004

Episode 150 (Heroes: Part 2) Air Date: 02-20-2004

Episode 151 (Resurrection) Air Date: 02-27-2004

Episode 152 (Inauguration) Air Date: 03-05-2004

Episode 153 (Lost City: Part 1) Air Date: 03-12-2004

Episode 154 (Lost City: Part 2) Air Date: 03-19-2004



Online Affiliated Marketing

Online Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant’s products or to send potential customers to the merchant’s website, all in exchange for a share of the profits.

Affiliate Marketing Program
An affiliate marketing program is sometimes called an affiliate program, nutritionhubb but also may be referred to as a pay-for-performance program or an associate program. An affiliate program is a marketing tool for the e-business that operates it, called merchant or advertiser and a source of revenue for the e-business that participates in it, called an affiliate or associate or publisher.

There are three ways to earn money through affiliate marketing:
1) Pay per Click or Cost-per-click affiliate programs: Every time a potential customer leaves the affiliate website by “clicking” on the link leading to the merchant’s website, a certain amount of money is deposited in the affiliate’s account. This amount can be pennies or dollars depending on the product and amount of the commission.
2) Pay per Lead or Cost-per-lead affiliate programs: The merchant pays the affiliate a set fee for each visitor who clicks through and takes and action at the merchant’s site, such as completing an online survey, registering at the site, or opting-in to receive e-mail.
3) Pay per Sale or Cost-per-sale affiliate programs: Every time a sale is made as a result of advertising on the affiliate’s website, a percentage, or commission, is deposited into the affiliate’s account.

The Amazon Story
The world’s biggest bookstore has one of the most successful examples of an affiliate program (called their associate program). Amazon now has well over 1 million affiliates! That is over 1 million websites actively promoting their products every single second of every single day. Amazon generates over 40% of its revenue through its affiliates program. That is over $3 billion in revenue every single year! As another (somewhat humble by comparison) example, Zeald generates over 50% of its revenue using its own unique affiliates program. Admittedly, not quite billions of dollars but that is definitely millions of dollars of revenue every single year.

Thousands of diverse e-businesses operate affiliate programs: E.g. barnes&nobale, dell,1-800-flowers, rackspace managed hosting etc.

Affiliate Programs as a Marketing Tool
The two major Advantages to merchant
1. Tie marketing effort directly to a lead or sales.
2. The merchant pays only for results.
The two major Advantages to affiliate
1. Additional source of revenue for affiliate who also sells products/services
2. Primary source of revenue for affiliate who offers entertainment or information
Two Approaches to Operating a Successful Affiliate Marketing
1. Acquire a huge and affiliate membership. e.g. The Amazon associates programs have over 1 million members as diverse as:
– RVPart – Sells parts for recreational vehicles and motor homes.
– Dilbert – Site for view cartoons, play games, send electronic greeting cards etc
– Books for Managers – Site for business reviews and lists of the currant top-selling business-related books provided by Business week, The New York Times, the Wall Street Journal, USA Today, and other publications.
– HaperCollins – Its site to promote its authors and their books. However, like many book publishers. HaperCollins sells its books through bookstores and not directly to the public.
2. Acquire a smaller number of highly effective affiliates that have a high volume of website traffic and offer web page content, products and services that are directly related to the merchant’s products and services.

Affiliate Programs as a Revenue Source
Participating in an affiliate program and then getting the most out of your participation involves:
– Selecting the appropriate merchant and affiliate program for your e-business
– Understand the terms of the affiliate agreement
– Add custom links to merchant’s site from affiliate Web pages
– Build traffic at affiliate site to increase click-troughs to merchant site.

Top 10 Tips for Choosing the Affiliate Program That Is Right for You
1. You have to identify a product or service for which there is a need. The product should be such that you would love and enjoy promoting it. You could start by searching for “Affiliate Programs” in the Search Engines.
2. The product or service should be relevant to your website.
3. It is always wise to join an affiliate program that is long standing, safe and secure and has a good reputation in the Internet world. This can be easily verified from the Better Business Bureau or other similar organizations. Visits to Forums and Discussion Groups will also provide you with a lot of useful information.
4. Most affiliate program providers provide a commission of 5% to 50%. The commission you earn for the sale of a product is your main income. So while choosing an affiliate program you should study the commission paid out and decide on a program that pays at least 35% for you to run your business successfully.
5. There should be a proper tracking system in place to record all the clicks and sales made through the text links and banners placed on your website, e-mails and other advertisements.
6. One important factor that is often overlooked is the “hits per sale ratio”. This indicates the number of hits that have to be made to a Text Link or Banner to generate a sale. This will give you an idea as to how much traffic is needed before a sale is made.
7. How often are commissions paid? This is another important matter that should be considered. Most reputed organizations pay their affiliates monthly or when they accumulate a minimum commission of $50 to $ 100 or as indicated by you. You should avoid any program that requires too many sales to reach the minimum amount.
8. Affiliate Programs are generally single tier or two tiers. A single tier program pays you for whatever business you have generated. On the other hand a two tier program pays you for the business you have generated and also a commission for the sales generated by a sub- affiliate, you have sponsored. A two tier program is always advantageous.
9. Long standing reputed organizations provide a whole range of tools and resources such as Banners, Text Links, Brochures, Websites and training for their affiliates. When choosing look out for such organizations because they certainly make life much easier and helps you grow your home based business.
10. Finally, you must read and understand the agreement before you join as an affiliate even if it happens to be the best organization in the world.


Why Is Digital Marketing So Important

Why is digital marketing so important?

The next big hopes for the best results in business development and career growth.

As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. selvianstores Now the fifty percent (50%) of the population around the world are using the internet. And by 2020 the active internet users are crossing 65% of the population across the world.

The main reason to increase the active internet users in last few years is due to the high usage of smartphones, tablets, and other smart devices around the world. These are very handy and useful to carry along with people where ever they go. Considering all these points the online marketing is a vast and broadly open to all the people around the world to connect through multiple devices like (Mobile (Smartphone), Laptop, Desktop, Tablet, Smart TV etc.) So this is going to help the Digital Marketing industry to expand worldwide their online market everywhere without having any shops in a particular place.

Now let us know the importance and the advantages of Digital Marketing.
The important thing in the digital marketing it is very easy to adapt and connect with the target audience worldwide. There are multiple chapters under digital marketing category which is coming with different modules. A few prime modules details have been briefly given below for the reference.

The prime chapters in digital marketing courses

1 Websites (for online presence)
2 Content Marketing
3 SEO/ Search Engine Optimization
4 Google Ads
5 Social Media Marketing/ Facebook, Twitter, LinkedIn, Instagram etc.
6 Email Marketing
7 Mobile Marketing
8 Social Media Optimization
9 Online Reputations Management
10 Analytics

So when the industrialist, business owner, service providers understand these methods why those are very important in the digital marketing field and the need of online presence for any business in current situation then this will become very easy to implement the online marketing strategies in their industry or field.

Digital Marketing job openings are everywhere around the world. Need to learn digital marketing courses thoroughly to perform well in the industry. When you complete the digital marketing training from the institute at Academy, your confidence level would be high and you can easily get the job as desired.

The Main Channels of Digital Marketing Courses


The online presence is very very important to any of the business for the present generation in the current marketing situation as without the website or information on online about your business which can’t be taken far away. So that the websites which is having the complete details about your business and gives more information to your clients or consumers and makes them know more about your business and its functions. So without the online presence, it is hard to reach more people and create the awareness about the products and brand name.

Content Marketing

Why is content very important in digital Marketing field or online marketing? As the content is the king of all the other chapters of digital marketing or online marketing because when consumer visit a shop directly to purchase or inquire about any of the product in the shops the shopkeeper will explain them thoroughly the features and benefits of the products.

But when it comes to the online platform, the content itself will act/work as a sales executive or shopkeeper so here the content will be your representative on behalf of your business. So the content is going to bring more customer, visitors or business towards your website when you write a unique content on your webpage by itself the content starts speaking about your products and companies.

SEO/ Search Engine Optimization

This is one of the processes which allow you to list and run your websites online or search engines like (Google, Bing, Yahoo,, AOL, Baidu, DuckDuckGo etc.) without making any payment to them. But the very important thing in this is it is not so easy to rank in SERP/ Search engine result page as there are several websites have already been listed under these search engine platforms so which needs to work hard to rank better in search engine result page. This process is called as a Search Engine Optimization.

Google Ads

Google ads are one of the very best tools to promote the products, services, or brands anywhere and everywhere across the world. The tool Google AdWords which is consists of multiple options in this software. Google Ads will provide an instant result for any campaigns. To create a better a campaign of your brand awareness and services the Google ads will provide a very good platform for the business owners, corporate sectors and the service providers around the world to reach their target audience through the Google AdWords channel. It is one of the main paid modules digital marketing courses.

SMM / Social Media Marketing

Social media marketing is one of the very effective methods in digital marketing strategies. The social media marketing tools are involved with various social media sites. The major SMM tools are (Facebook, Twitter, LinkedIn, Google+ YouTube, Pinterest, Instagram, etc.) these tools are very effective to reach the people around the world within a few seconds of time. By using or implementing the strategies of social media in any kind of services or business field is really going to give them the hundred percent results in their Social Media Marketing campaigns. SMM can be learned with digital marketing courses.

Email Marketing

Email marketing is one of the very old marketing methods and effective ways to send an individual newsletter and other subjects to the particular person by using the one’s e-mail id. This form will exist even in future too, in spite of many others marketing channels, however, the e-mail marketing will be continued as earlier without any hamper. As an email marketing methods are completely different than the other marketing methods. It is also one of the main modules of Digital Marketing courses.


Self Esteem and Weight Loss

Did you know your own self-esteem may be a contributing factor to some of your problems?

Let’s look at weight loss for example.

We all know that the weight loss industry is a multi billion dollar per annum business and who do the advertisers target?


In order to encourage women to join their weight loss plan they highlight their insecurities in their advertising copy.

“What insecurities are these,” you may be asking.

You may have heard of the term “fat shaming.”

Women are shamed into feeling guilty even if they are just a few kilos heavier than last year.

Is it any wonder that so many of them suffer from insecurities.

My advice to women is this:

1 Stop comparing yourself with others

It is silly to try to be somebody you are not. Instead of trying to be someone other than yourself you must ask the question, “What makes me tick,?” and set your goals accordingly.

2 Do it for you and not for buy aluminum scraps  others.

If you are taking on a new diet do it for yourself and not for others. Don’t be a people pleaser and try to impress others for the sake of it.

3 Your value is not measured by your dress size.

What makes you unique is what values you. It is what you do with what talents you have been gifted that gives you value. It is important to use your talents for the benefit of others. That is real value!

4 Ditch the “If only,” mindset.

Many women and men for that matter think, “If I lost xx amount of weight, got, a new car, a better house, had a new husband/wife, or whatever then I will be happy.”

Life does not work that way. Joy comes from within and has nothing to do with outward appearances or the opinion of others. Many people after they have acquired what they thought would make them happy are still not content with their life. The novelty soon wears off then they have their eye on something else.

5 Work on your self-esteem.

It is important to work on your self-esteem otherwise people are going to push you around.

The key is to be assertive and not allow unkind comments to affect. Assertiveness is not just sticking up for yourself. It is recognising the television advertising for what they are; to make you want to buy their products.

I am not saying you should not go on one of these diets but to do it for the right reasons.

The bottom line is that a low self-esteem will undermine your dieting plan.


Have you heard of the expression “Comfort eating?”



Lower Blood Pressure With Supplements

High blood pressure can kill you. If you have blood pressure readings of over 135-145/90-95 then you could die from a heart attack at any time. Lots of people do. Heart attacks kill more people in the industrialized world than anything else. Unfortunately, blood pressure medications can be very unpleasant. Many people suffer from bad side effects. So they turn to herbal supplements instead. The question is—can you actually lower blood pressure with supplements?

If you have high blood  striction bp reviews   pressure it’s critical that you get enough exercise and healthy food. Avoid salty things. But yes, herbal supplements can really assist you in your attempts to lower your blood pressure naturally.

The biggest issue with herbal supplements is that the majority of them don’t provide a strong enough dose of herbal ingredients to really work. If you wish to reduce your high blood pressure with supplements then it’s vital that you get hold of one that contains a sufficient amount of first rate herbs.

What are these herbs and how do they work? One of them is hawthorne berry. In one experiment, men and women who were given daily doses of hawthorne berry for 2 months reported an increased ability to do physical exercise. While exercising, their blood pressure and heart rate remained at a safe level.

Another key herb for lowering high blood pressure is dandelion. Dandelion is a powerful natural diuretic. This is important because salt buildup in the kidneys is a leading cause of high blood pressure. Dandelion safely removes this salt. It’s even better than pharmaceutical diuretics because, unlike those drugs, it doesn’t drain away the essential nutrient potassium.

Garlic is an indispensable herb for promoting heart health. It’s been demonstrated again and again how it thins the blood and dilates the blood vessels for better circulation. It also prevents platelets from sticking to artery walls. And it’s a powerful anitoxidant.

A lot of people who suffer from hypertension are at first skeptical about the ability of herbs to lower their blood pressure. They’re often astonished at how well herbs work. They shouldn’t be. After all, plants have contributed to many pharmaceutical medicines. It’s been estimated that over 60 percent of all cancer drugs authorized by the FDA are derived from chemical compounds found in plants. So it shouldn’t come as a surprise that it’s possible to lower high blood pressure with supplements.


Horse Stall Mats – Different Types, Advantages and Disadvantages

Horse stall mats are becoming increasingly popular, due to the advantages they provide over other stall floor surfaces:

Yielding. The traditional concrete floor is very hard. Unless you provide a thick layer of bedding, this hardness can stress joints, possibly injure feet, and cause sore points where the horse lays down to rest or sleep. Mats provide a softer and more yielding surface which is more comfortable for horses and less likely to result in impact stress injuries.
Warmth. The materials used to make horse stall mats are naturally insulating. This is both more comfortable and healthier for horses, especially in winter.
Traction.  matlockoapclubs   Concrete and wooden floors can be slippery when wet; mats provide better traction and reduce this risk to horses.
Smooth. Many mats have a smooth surface, which is much easier to clean than concrete or wood surfaces.
Sterilization. Stall mats can be easily sterilized with a disinfectant, which is difficult with absorbent surfaces such as wood or earth. Especially in the case of a horse contraction a contagious disease, the ability to sterilize the stall floor is important.
Drainage. Unlike concrete, mats allow urine to drain off. Usually this happens at the joints between mats, although a few types of mats allow the urine to drain through the mat itself.
Bedding. Many owners find that less bedding is required with stall mats, partly because the mats perform the function of bedding (insulation, soft and comfortable surface, shock absorption, traction) and partly because the ability to drain off urine means that less bedding is soiled. This saves not only on bedding costs, but also in terms of the time and money associated with stall cleaning.
A mat floor can be laid on top of any hard, non-moving surface such as concrete, asphalt and wooden floors. As such, mats are more a floor covering, rather than a stand-alone floor. Some mats (the thicker and stronger ones) can also be laid on compacted stone, provided that that stones do not exceed a certain size (large stones can cause bumps or even tears in the mats). Soft surfaces, such as earth or sand, are unsuitable as they can move under the mats, resulting in depressions in the mats. Eventually, this can lead to separations between the mats or even tearing of the mats.

Stall mats vary in types, quality and performance characteristics. Consequently, selecting a stall mat for individual requirements requires consideration of a number of factors. The important differences between various stall mats are in terms of:

Material. The most commonly used material is rubber, although there are different types and qualities of rubber used (largely dependent on manufacturer). There are also non-rubber mats, made out of high-tech materials such as EVA. High quality rubber tends to be more expensive, but is more durable. High-tech materials such as EVA tend to have somewhat different performance characteristics (e.g. more shock absorbent) and tend to be lighter for a given size.
Size. Mats usually vary in size from about 30cm square (a square foot) to about 2 square meters (3 square yards). However, we have seen mats up to 12 feet by 12 feet (almost 4 meters by 4 meters), designed to cover an entire stall with a single piece (which weighs 600 pounds or almost 300kg). Large mats are heavier (the bigger ones weight 100 Kg. or 200 pounds each) which make placement more difficult. However, their weight and size is an advantage in that it makes them less likely to move once put in place and also less likely for edges or corners to curl up. Smaller mats are easier to work with. In the event of a tear or other damage, it is cheaper to replace a small mat than a large one.
Thickness. The thickness varies from about 1 centimeter to over 2 centimeters. Thicker mats have 4 advantages: tend to be more durable, are less likely for the edges to curl, less likely for the mats to move, thickness is usually an indication of quality. However, as thickness increases, so do both price and weight.
Weight. The weight depends on the type of material (EVA is much lighter then rubber) and the thickness of the mat. Heavy mats are more likely to stay in place, whereas lighter mats are convenient if you are often travelling with your horse (e.g. between horse shows and competitions) and like to take a portable mat with you. One of the advantages of a mat made from EVA instead of rubber is that it weighs only about a quarter as much as rubber, so is more suitable if you need to move it often.
Interlocking. Some mats interlock, while others have straight edges and rely simply on their weight to hold them in place. All else being the same (size, weight, thickness), the interlocking mats stay in place better and are far less likely for edges to lift. Some mats are designer to lock and unlock easily (for easy transport if you move locations with your horse often) while others are designed to lock firmly in place (making transport more difficult, but providing better performance in static installations).
Quality. Like any product, quality varies. A long guarantee (5 to 10 years) is an indication of quality. Thicker mats are usually of better quality than thin ones. Given 2 rubber mats of the same size, if one is substantially heavier it is probably of better quality (the lighter one is probably not pure rubber, but instead rubber mixed with inferior and lighter materials). None of these is an absolute mark of quality, but usually they are good indications. It is also worth checking if the manufacturer has a reputation for producing quality products. Also ask if the rubber has be revulcanized (which is good) or if the rubber has been bound with urethane glue (lower quality).
Permeable. The mats should not be permeable, which is to say that urine should not be able to enter the surface of the mat. If the materials or production methods are of low quality, the mats may be partly permeable, resulting in urine entering the mat and producing odours.
Porous. Some mats are porous, allowing urine to grain through. However, the majority are not porous, although urine can drain through the joins where the mats meet. With smaller mats, there are more joins, so the urine tends to run through more. This can either be an advantage or a disadvantage (see discussion below).
Flat, grooved or footed bottom. Many mats have flat bottoms. With flat bottoms, any urine that gets under the mats (for example, draining through at the joints between mats) can be trapped there. If you have a permeable surface under the mats (e.g. compacted stone) this may not be an issue, but if you have a non-permeable surface (e.g. concrete) under the mats, you do not want to have trapped urine releasing ammonia and odours. With groves or feet, such urine may be able to drain off (whether this happens in practice will depend on factors such as the slope of the underlying surface and whether there are dips in the underlying surface).
Portable. Some mats are designer to be portable, others are not. Factors to evaluate when considering portability include: weight, size, ability to roll up. If they are interlocking, check that they can be locked and unlocked easily and without special tools.
Reversible. Some stall mats have a top side and a bottom side, while others can be reversed (flipped over). The advantage of the latter is that when one side shows wear, you can flip them over to extent the lifespan.
Flat or textured top. Some mats have a flat and smooth top, while others have a textured top. Smooth tops are easier to clean (the groves or bumps on textured mats tend to trap dirt), while textured tops provide horses with better traction. Some people buy mats with a grooved bottom and then flip them over so that the grooved side is up; this is particularly done for high-traffic areas such as corridors or washing areas (where the water and soap would otherwise produce a slippery surface).
Cut to fit. Stall mats come in a great variety of sizes. However, to get a close fit, you may need to cut the mats. In this case, before buying the mats, check that they are designed to allow this.
Price. Prices vary, but as a rough indication look at 20-40 euros per square meter.
For photos of different types (interlocking, textured), see horse floor mats.


If the urine drains through the mats rather than resting on top of them, the amount of bedding which is soiled is greatly reduced. This reduces the amount of time required to clean the stall, reduces the amount of replacement bedding required, and reduces the amount of storage space required for soiled bedding.

Although all of these are important benefits, one must consider what happens to the urine after it has drained through the mats. If the surface underneath has good drainage (e.g. thick layer of crushed stone), then the urine can drain off. However, if the surface underneath is impermeable (e.g. concrete), then the urine simply builds up under the mats, where it can release ammonia into the air (which is unhealthy for horses stabled there, in particular for their lungs) and produce unpleasant smells. Although one could from time to time lift up the mats and clean underneath them, the fact remains the cleaning urine under the mats is more difficult than cleaning urine on top of them.

Consequently, depending on the underlying floor surface you may prefer that urine drains through, or you may prefer that it does not. Depending on your preference, you should chose mats accordingly: small mats drain more than larges ones (joins are closer together and there are more of them), straight edge mats drain more than interlocking, porous mats drain more than non-porous.

If you decide to use mats that easily allow urine to drain through, you should consider the following:

Choose a mat with grooved or footed bottoms, so that the urine can flow off rather than being trapped.
Try to have a floor with good drainage. If this is not possible, allow the urine to run off by using a floor which is flat (no dips where urine can pool), smooth (so that liquids run easily) and with a slant so that liquids run off.
Consider choosing mats whose design and weight allow them to be easily lifted out, permitting periodical washing down of the floor underneath.
A stall with rubber mats is cleaned out in much the same way (hay fork and/or shovel) as any other stall. Many people also periodically use a water hose to wash them down periodically. If the mats have feet or groves underneath, this can also help to flush out urine that has drained through between the joints (see above discussion about drainage).

One can also use a pressure jet. While this is very effective, be careful not to hold the pressure jet immediately against the mat surface as this may damage the mat (your pressure jet manual should state the minimum distance to hold the pressure jet away from surfaces being cleaned).

If your mat must be absolutely clean, other cleaning tools that may be useful are a scrub brush, soap and disinfectant. Before using any chemical product on your mat, just the instructions provided with your mat to make sure that the chemical will not harm it.


Advantages of Catering Business

There are many live at domestic commercial enterprise opportunities and one which receives a whole lot of attention is catering. Starting a catering enterprise at home may be an exceedingly rewarding business. In America by myself the catering enterprise debts for $5 billion in annual revenue each 12 months. However, there are a number of advantages and downsides of catering enterprise work from home possibilities and people are discussed here.

Instance :

“” Star Caterers

Star Caterers Is One Of The Leading Caterers Service In Ahmedabad.
Star Caterers Offers Catering For All Kinds Of Events Like Weddings, Theme Parties, Corporate Events, Garba Events, Product Launch Events, Get-Togethers, CommunityFunctions,Conferences, Exhibitions, Farewells, Etc

Star Caterers Is One Of The Best Reputed Caterery Services Provider For All Type Of Customers.To Be Great Caterers Service In Gujarat Was Very Challenging But We Proved The Best In This Industry With Our Great Service And Food.””

Anyone that likes to prepare meals and enjoys meals for parties, weddings and other activities might be interested in this first-rate commercial enterprise. There are numerous execs and cons to starting a domestic based totally catering commercial enterprise.

As a expert caterer there are numerous opportunities for work from home entrepreneurs. Some home primarily based caterers will start off small of their very own kitchens with a handful of clients in an effort to preserve your preliminary expenses very low and your expenses will reflect this to start to attract more customers.

However, be careful of starting a home based totally catering enterprise. Many states have exceeded laws making it unlawful to sell meals prepared for your kitchen or a permit for masses of bucks will need to be bought every time you cater an event. Some groups have fighting a lot of these boundaries by means of renting a shared area for commercial kitchens or use your neighborhood church kitchen. You can installation a commercial kitchen in your property. Though, for lots beginning out within the business this flow isn’t very fee powerful. There are numerous blessings and disadvantages to this vehicle of creating profits for a domestic primarily based commercial enterprise.

Advantages of catering
· Doing some thing you like if you experience working with meals, cooking for occasions and are a very social person is the ideal persona for a home catering business.

· Earnings are extremely exceptional for the at domestic catering business. Many home primarily based caterings are incomes six figures in multiple years in a nice sized community

· Meeting new humans and going to excellent events

· Recognition is tremendous on this line of business and the network of human beings inside the area of interest is tremendous
· This is a task you could do complete time or component time as your schedule suits

Catering can be a completely rewarding enterprise from your home and is a first rate way to spend your time working from domestic in case you experience it.


Type 2 Diabetes – Eating Mushrooms Increases Your Intake of Vitamin D

Mushrooms are useful for nearly everybody, particularly Type 2 diabetics, who frequently need nutrient D. Different types of mushrooms have distinctive dietary benefits yet 100 grams of one specific crude white mushroom gives 5% of an individual’s day by day healthful requirement for nutrient D. Bundles of certain brands are uncommonly set apart as being high in nutrient D when the mushrooms have been presented to bright light. 100 grams of crude white mushrooms, with just 22 calories, likewise give…

3% of the every day prerequisite for iron,

24% of the required niacin,

18% of the fundamental riboflavin, and

different other B nutrients, just as

139 mg of Omega-6 unsaturated fats.

As indicated by one exploration study distributed in the American Journal of Clinical Nutrition in 2004, the incredible cancer prevention agent Vitamin D, expands insulin affectability by up to 60 percent. That is in reality better compared to the main oral diabetes drug utilized.

Developed at Home. Mushrooms can be developed at home and are said to have a more extravagant flavor when picked new than when imported and sold in supermarkets. Except if you are a growth master, be careful with picking wild mushrooms.

Mushroom units are accessible economically and contain all you will require, including definite guidelines. Or on the other hand you can purchase mushroom bring forth, an assortment of mycelia, the underground part of the mushroom, as a rule in some development medium. You can apply the bring forth to your own development medium to deliver a more noteworthy yield. A few kinds of development medium incorporate…

treated the soil compost,

coffee beans,


tree logs (not pine), and


The sort you will need will rely on the types of mushroom you pick…

shellfish mushrooms lean toward straw or espresso beans,

shitakes thrive in hardwood residue or logs, and

button mushrooms do well in treated the soil compost.

Catch mushrooms are suggested for novices. Add generate to six-inch plate of fertilizer and keep at 70 degrees Fahrenheit until the mycelia, or minuscule roots, start to show – that should require around three weeks. Move the plate to a cool spot, for example, a cellar or other protected where the temperature is around 55 to 60 degrees Fahrenheit. Keep the fertilizer sodden consistently. At the point when the eatable segments of the mushrooms sprout, collect them with a sharp blade so the mycelia will proceed to develop and deliver.

Mushrooms make an extraordinary nibble crude or in plates of mixed greens, or add them to your #1 pan fried food. proposes cooking a lentil dish with button mushrooms, onion, slashed carrot, garlic, stewed tomatoes, vegetable stock, and pepper, or take a stab at making

veggie burgers with button mushrooms, onion, ringer pepper, ginger, teriyaki sauce, canola oil, garlic, pinto beans, rice, and entire wheat flour, from a similar site.

Type 2 diabetes isn’t a condition you should simply live with. By simplifying changes to your day by day schedule, its conceivable to secure your heart, kidneys, eyes and appendages from the harm regularly brought about by high glucose, and dispose of a considerable lot of the complexities you may as of now experience.

For almost 25 years Beverleigh Piepers has looked for and tracked down various mysteries to help you assemble a sound body. Go to to find out about a portion of those insider facts.